The usual solution is to copy includes/languages/english.php to your template directory and then change the tagline text there -- an adequate solution, if you only work with one template, but what if you run multiple stores, or you are dealing with a user who has no access to the filesystem, or an FTP program, or is simply uncomfortable editing something across a network.
The solultion I came up with, allows you to edit this field directly from the Administration Panel -- first edit the includes/languages/english/header.php file and change:
--- define('HEADER_SALES_TEXT', 'TagLine Here');
+++ define('HEADER_SALES_TEXT', STORE_TAGLINE);
Next, open your Administration Panel and navigate to Tools -> Install SQL Patches and in the cut-and-paste box, add the following:
--- cut here ---
INSERT INTO configuration (configuration_title, configuration_key,
configuration_value, configuration_description,
configuration_group_id, sort_order, date_added) VALUES ('Store
Advertising - Tagline', 'STORE_TAGLINE', 'Tagline Here', 'Set Shop Tagline /
Slogan
Default = Tagline Here', '1', '4', now());
--- cut here ---
Now you can go to Configuration -> My Store and configure the tagline
that is used for your shop, much easier than adding it by hand and much easier than editing your languages file to it.
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